From Lord of the Rings to the Hobbit: How Peter Jackson Draws in an Online Audience – 4th December 2012

The Lord of the Rings and The Hobbit books have a huge fan base who have watched carefully as Peter Jackson has turned these iconic works into engaging films.

This presentation by Professor David Finkelstein – University of Dundee, examined how Jackson and his team have created a space for an online community to engage directly with Jackson, watch these films take shape, and ultimately feel part of the production process. As The Hobbit prepares to hit our screens, we ask how Jackson has used online, digital media to draw in and keep such fans on-board and engaged with his vision of JR Tolkien’s work.

You can view a full version of David’s talk by clicking on the video below.